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Mapping Innovation: A Playbook for Navigating a Disruptive Age
Ebook Free Mapping Innovation: A Playbook for Navigating a Disruptive Age
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Review Selected as one of the best business books of 2017 by 800-CEO-READ Read more From the Inside Flap On December 9th, 1968, a research project funded by the US Department of Defense launched a revolution. The focus was not a Cold War adversary or even a resource rich banana republic, but rather to "augment human intellect" and the man driving it was not a general, but a mild mannered engineer named Douglas Engelbart. His presentation that day, which would be so consequential that it is now called "The Mother of All Demos," demonstrated a new vision that would transform computers from obscure calculating machines that few ever saw to an interactive device for everyday use. Two who were in attendance, Bob Taylor and Alan Kay would go on to work at Xerox's famed research center, PARC, and develop Engelbart's ideas into the Alto, the first truly personal computer. Later, Steve Jobs would take many elements of the Alto to create the Macintosh, which launched with great fanfare in 1984. In the years that followed, different companies learned different lessons from that particular series of events and pursued widely divergent paths. Apple, quite famously, focused on the end user. IBM's research division, which boasts more Nobel Prize winners than most countries, helps it see 10 or 20 years in to the future. Google, more recently, created its "Google X" division to be its "Moonshot Factory." Others pursue different strategies, such as continually testing a number of small, innovative projects or developing novel business models that can create, deliver or capture value in new and different ways. With so many paths to innovation--all of which have strong track records of success--which should you pursue? Mapping Innovation offers a simple, but powerful framework, backed by years of research and dozens of interviews, which will help your business develop a strategy to innovate in a competitive marketplace. It explains how, by asking the right questions, you can map the innovation space and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables executives to choose the right tools for the right jobs and build a solid strategy based on sound principles, rather than conjecture. Mapping Innovation is a "playbook for navigating a disruptive age" that goes inside some of the world's most innovative organizations, such as major corporations like Google, IBM and Experian, major scientific institutions like MD Anderson Cancer Center, and Argonne National Laboratory and startups like Upwork, Tidemark and Bloomreach to identify how they make an impact on the world. Read more See all Editorial ReviewsHardcover=240 pages. Publisher=McGraw-Hill Education; 1 edition (May 23, 2017). Language=English. ISBN-10=1259862259. ISBN-13=978-1259862250. Product Dimensions=6.1 x 1 x 9.2 inches. Shipping Weight=1 pounds (View shipping rates and policies). Average Customer Review=4.4 out of 5 stars 36 customer reviews. Amazon Best Sellers RankManagement ScienceStrategy & CompetitionStrategic Planning=#119,264 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #134 in Books > Business & Money > Management & Leadership > #261 in Books > Business & Money > Management & Leadership > #533 in Books > Business & Money > Processes & Infrastructure >.
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